According to the four factors extracted, the fourth part presents how to establish and improve the brand equity growth mechanisms so as to achieve the goal of brand equity value-added.
第四部分根据提炼出的四个因素来建立和完善品牌资产价值增长机制，使企业实现品牌资产增值的效果。
He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。
The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
However, brand equity is not always positive in value.
然而，品牌资产不是总能价值为正。
The financial value of brand equity flows through the model of brand loyalty, which just goes to show the interdependency between marketing and finance.
品牌资产的财务价值按照品牌忠诚度的模型来计算，也是为了展示市场和财务的相互依赖。
Brand equity is the core of corporate marketing and the display of the internal value of brand. It is the source of enterprise development and expansion and upgrading of capital.
品牌权益是企业营销关注的核心，是品牌内在价值的全面体现，是企业发展壮大和提升资本的源泉。
The value is from the brand equity.
其中品牌的价值来自于品牌权益。
Customer-based brand equity emphasizes the important status of customers' perceptions of brand, because those who value highly of the brand would like to keep emotional relationship with the brand.
基于顾客的品牌资产观着眼于从顾客角度感知和评价品牌，即品牌在顾客心目中处于何种地位，对品牌评价较高的顾客往往愿意与该品牌维系某种特殊的情感联系。
In the brand building, such as how to plan and accurately position brand and how to add value through brand equity management, Chinese Enterprises need to be further standardized and improved.
企业在进行品牌建设时对于怎样规划品牌、怎样准确地品牌定位、怎样通过管理增值品牌资产等方面还需要进一步规范和提高。
Therefore, measuring brand equity from a consumer's point will be more theoretical and practical value.
因此，从消费者的角度衡量品牌资产更具有理论和现实价值。
Emphasis is placed on creating and capturing value, identifying customer needs and understanding purchasing processes, forming target segments, positioning the product, and managing brand equity.
强调创造及捕捉价值、确认消费者需求以及瞭解购买流程、形成目标市场区隔、将产品定位以及管理品牌资产。
Customer Loyalty is the value of brand equity, and also is the important content of brand equity.
顾客忠诚是品牌资产价值的集中体现，同时也是品牌资产管理的重要内容。
Brand equity not only contributes to the enterprise value of property, but also has the effectiveness of consumer value-added role.
品牌权益不仅对企业财务价值有贡献，而且对消费者也具有效用增值作用。
The ultimate value of the brand to the consumer is the function of equity and price.
品牌对消费者而言的终极价值是品牌资产和价格的共同作用。
The ultimate value of the brand to the consumer is the function of equity and price.
品牌对消费者而言的终极价值是品牌资产和价格的共同作用。
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