Brand building is not at the quality of the brand decision, and quality assurance depends on the establishment of a comprehensive system of quality standards.

品质决定品牌，品牌建设从根本上看是要建立一套完善的质量标准化体系。

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The first decision was to concentrate on the Ford brand and sell off the PAG businesses even if it meant taking a loss.

第一个决定就是把精力集中到福特这个品牌上，然后就算亏本也要把PAG的业务出售。

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Our decision of consistently focus, first measure of sales is to dig market leadership, customer, revenue growth and the strength of our brand.

我们持续关注的决定，第一就是发掘销售在市场领导，顾客，收入增长和我们品牌力量。

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"In the eyes of brand decision makers, she was a personality who happened to be a very good race car driver, " says Dan Migala, who runs a sports business newsletter called the Migala Report.

FORBES: Magazine Article

Besides, the Brand X decision actually helps VoIP providers, says Citron, by strengthening the position that they are not a telecommunications service and, therefore, should not be subject to the same rules, taxes and fees as traditional phone calls.

FORBES: More Worries For VoIP Vendors

But before we all jump to brand the decision makers at the flag carrier as a bunch of child-hating monsters, the airline is quick to point out that the 350 economy seats on the main deck of its new A380s will be enhanced and designated as a family and child-friendly inflight zone.

CNN: Malaysia Airlines launches kid-free economy zone