"In the eyes of brand decision makers, she was a personality who happened to be a very good race car driver, " says Dan Migala, who runs a sports business newsletter called the Migala Report.
Besides, the Brand X decision actually helps VoIP providers, says Citron, by strengthening the position that they are not a telecommunications service and, therefore, should not be subject to the same rules, taxes and fees as traditional phone calls.
But before we all jump to brand the decision makers at the flag carrier as a bunch of child-hating monsters, the airline is quick to point out that the 350 economy seats on the main deck of its new A380s will be enhanced and designated as a family and child-friendly inflight zone.
In the aftermath of the breach, the company decided to simply not accept phone calls from customers for an entire week, a brand-threatening decision whatever eventually happens.
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Hiring Moss had been a "collaborative decision" and had "absolutely nothing" to do with the brand manager's decision to leave the business, Sir Philip added.
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However, it will be interesting to see how the decision affects brand image and future subscriber additions.
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Since the brand backtracked on its decision, Impression and Buzz have both started to recover again, reaching 15 for Impression and 7 for Buzz.
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In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?
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The firm had resurrected the historic brand in response to the decision by German rivals BMW to take control of the Rolls Royce marque, and Volkswagen's acquisition of Bentley.
But Brand X figured the 9th Circuit decision was a chance to keep in the game.
Enterprise announced the outcome of contract discussions on Wednesday, citing the online travel agent's "unacceptably high commission rates" to add its Enterprise brand to the site and a decision by Orbitz to drop National and Alamo from its listings.
That passion for brand names comes through loud and clear, with more than 7 of 10 Chinese respondents considering brand names important in their buying decision as opposed to fewer than 3 of 10 Americans saying the same thing, according to Harris.
Buying a certain brand is often as much an emotional decision for dealers as for riders.
If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.
Hayek made the decision to take over sales directly and brand it as the Swatch.
He has previously described GCSEs as a "very strong brand" and said the UK government's decision to replace them in England was a "backwards step".
The steps included clearance for foreign investment in the multi-brand retail and civil aviation sectors, and a decision to allow gradual increases in the price of highly-subsidized diesel.
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Brand websites increasingly are not the first stop on the decision-making voyage, and sometimes not visited at all, but only after determining what brands are worth even hearing from.
Those who drive a Mercedes Benz make a conscious decision to pay top dollar for their badge-brand of prestige.
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The decision to launch a smart watch under the Tissot brand is particularly revealing, says Pierre Maillard, a veteran observer of the Swiss watch industry and editor of Europa Star, a trade magazine.
F. system is a nice touch, we largely suspect you'll be making a decision to buy these based on your feelings for the brand.
If global brand name and prestige are a top-most major factor in decision making, Harvard is hard to beat for some years to come.
Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
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The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.
The priority becomes less about promotion and more about creating, curating and sharing relevant content to connect with decision makers in ways that give them more confidence in our brand and more reasons to be advocates of our technology and services.
Early on Open Air made the decision to build the book from scratch rather than partner with an established brand.
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Andrew Koven: I have a unique 360-degree perspective on the business as I get to see the entire decision making process a customer engages in from start to finish with our brand.
The Della Valle family's crucial decision, made a quarter of a century ago, was to launch its own brand.
Whenever Mr Reid senior is involved in a government decision which the nationalists suspect is selling Scotland short, they will be able to brand it as his revenge.
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