Brand Asset Valuator 品牌资产标量 ; 品牌资产评估者 ; 品牌资产评估 ; 电通模型
brand asset valuation 品牌资产评价 ; 品牌资产评估
Brand Asset Management 品牌资产管理
Brand Asset Consulting 品牌资产咨询公司
Brand Asset Value 础上构成品牌资产价值
brand asset specificity 品牌商标资产专用性
brand asset construct 品牌资产建设
the concept of brand asset 品牌资产概念
brand asset equilibrium model 酒店品牌资产平衡模型
In particular, the paper introduces difficulties involved in enterprise brand asset, R&D, and human resources, which are related to goodwill and goodwill accounting directly or indirectly.
其中介绍了企业品牌资产问题、研究开发费问题以及人力资源问题，这些都直接或间接地关系到商誉及商誉会计问题。
参考来源 - 商誉与商誉会计The domestic research on sports sponsorship marketing’s influence on Brand Asset talked in generalities and lacked systematicness. The research of this paper has formed on the basis of it.
国内理论界对体育赞助营销对企业品牌资产的影响的研究也大多是泛泛而谈,缺乏系统性,本项研究正是在这样的背景下提出和完成的。
参考来源 - 体育赞助对我国体育用品生产企业品牌资产的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Such "brand, communication cost is bigger, brand asset more overdraft."
此类“品牌，传播费用越大，品牌资产愈加透支。”
How to stretch brand, the key is to balance between brand extending risk and brand asset increment.
采用何种方法进行品牌延伸，关键在于对品牌延伸风险和品牌资产增值之间的权衡。
The brand asset value of China sporting goods can reflect real value through derived evaluation method.
通过此衍生方法能够更好地反映出我国体育用品品牌的真实价值。
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