The brand asset value of China sporting goods can reflect real value through derived evaluation method.

通过此衍生方法能够更好地反映出我国体育用品品牌的真实价值。

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Goodwill is an intangible asset that represents the extra value ascribed to a company by virtue of its brand and reputation.

商誉代表一间公司因其品牌和信誉而得到的额外估值，是一项无形资产。

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This article, from the perspective of modem marketing theory, puts forth the new view that media brand is a new asset, and further discusses its value promotion.

本文从现代市场营销学的视角，提出了媒介品牌是一种资产的新观点，并对其增值进行了探析。

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The most simplistic, though often fatal error made is to assume brand value is simply an inheritable asset.

FORBES: Post-Visionary Licensing Diagnostics

They see the iPad brand as being the last asset that the company owns that has any value at all.

FORBES: Proview v. Apple: It's All Getting More Interesting