If it's important, and it's true, back up your claims.

假如这是重要的，而是真的，退步来要求。

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But just as importantly, be sure you can back up your claims of benefits and value to the customer.

但更重要的是，要确保客户可以备份您的利益与价值的索赔。

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Source all of your information in case you are asked to back up your claims or need to update your business plan.

找到你所有这些信息的来源，以免当被要求对你的陈述内容进行支撑，或者需要更新你的商业计划。

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