The cost of distributing content to a potentially vast global audience has collapsed as content-for example, the written word, film and video, music, numerical data, and pictures-is digitised.

将内容分发到全球大量受众的成本已经随着内容(例如文字内容、电影和视频、音乐、数字数据和图片)的数字化而大幅度降低。

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Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot.

然后广告客户按照一个叫做CPM(每千次展示费用)的费率付费换取他们的广告短片向间接受众暴光的权利。

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Not only is the Internet a great way to get your recruiting information out to a wide, even international audience for minimal cost, but your Web pages are on the job 24 hours a day, 7 days a week.

网络不仅能够有效地让你以最小的成本把招聘信息传送到广阔、甚至全世界受众那里，而且你的网页也能在一天24小时、一周七天内不停地呈现信息。

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He argues that his opera is reaching a far wider audience at much lower cost using good old television.

ECONOMIST: New York��s Metropolitan Opera has pioneered a new model

First, the fragmentation of the television audience and the increasing cost of reaching consumers en masse.

ECONOMIST: Hi ho, hi ho, down the data mine we go

Facebook investor Peter Thiel has recently been getting an audience for his theory that colleges cost way too much.

FORBES: George Washington University Is An Odd Location To Discuss Fiscal Restraint