He argues that his opera is reaching a far wider audience at much lower cost using good old television.
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First, the fragmentation of the television audience and the increasing cost of reaching consumers en masse.
Facebook investor Peter Thiel has recently been getting an audience for his theory that colleges cost way too much.
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While that can significantly expand their potential audience, it often comes at the cost of shared revenues and more limited access to data about their customers.
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The good news is that, once Hollywood learns how to play by the new rules of audience engagement, this world is much more cost effective.
From the biggest ad agencies in the world to the most cutting-edge digital idea shops and deliverers, digital media has become one of the most cost-effective methods of reaching an audience.
As Apple continues to address its global audience price is paramount, and with so many low cost Apple alternatives on the market, Apple is being forced to offer competing products with lower margins.
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Apple offered a low-cost distribution channel and the ability to reach a broadened audience.
They have raised their per-viewer rates 110%in the last ten years, despite a 30% decline in their prime-time audience, more than making up for a 30% increase in the cost of living.
Expand this to include a more substantial audience of, say, 5m viewers requesting multiple movies, and suddenly the cost to the content provider becomes prohibitive.
As has happened numerous times before, a member of the audience was distraught over the pain that will be caused when interest rates eventually rise and increase the cost of financing our debt.
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It is so well hidden as to eliminate any risk of push-back from those affected, it is an incremental cost incurred by those who have no other choice because they are part of a captive audience.
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This is the business model metaphor that most closely fits the future of higher ed: MOOCS like CDs and downloads will enable personal learning opportunities at low cost to a large market, while at the same time universities will provide an environment for a smaller audience of undergraduates to gain wisdom as well as knowledge personally from those who create the knowledge.
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