Mr. SHMUGER: This franchise has already shown that it has worldwide appeal and the root of it is a Bible story, which is universal in its appeal.

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For example he said a lesson on the Bible story of Jesus feeding the 5, 000 could become "an exhortation to share your picnic rather than a discussion of whether miracles really happen or what significance they have for Christians today: for example those who say they have been miraculously healed or pray for healing".

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Each pitch had to be based on a verse, character or story from the Bible.

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