Mr. SHMUGER: This franchise has already shown that it has worldwide appeal and the root of it is a Bible story, which is universal in its appeal.

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For example he said a lesson on the Bible story of Jesus feeding the 5, 000 could become "an exhortation to share your picnic rather than a discussion of whether miracles really happen or what significance they have for Christians today: for example those who say they have been miraculously healed or pray for healing".

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Each pitch had to be based on a verse, character or story from the Bible.

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Nevertheless, he and his wife came up with the idea to tell the story of The Bible in a relatable way.

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That is a doctrinal fight that any of us can have any time (and I love it how these same Bible thumpers ignore the biblical story of Deborah, who was a judge in the Old Testament -- and was over men).

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It is based on the Bible story of Zacchaeus, the cheating chief tax collector who climbed a sycamore tree to get a better view of Jesus.

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CBS' 60 Minutes took a look at the recent development of the huge church, a building where every detail of its facade attempts to detail the story of the bible.

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