整体营销是企业开拓市场、满足消费者需要的重要保证。它要求企业全面地组织市场营销活动,针对消费者的多方面的需要,综合运用各种营销手段,包括合理地设计产品和制定产品价格、正确地选择分销方式和促销方式、做好产品的市场调研和售后的服务等,使企业的市场营销构成一个有机的整体。同时,整体营销还要求企业树立战略观念,在市场营销活动中根据市场形势和外部环境的变化,高瞻远瞩,审时度势,立足于现实,放眼于未来的全局利益和长远目标,通过研究和制订市场营销战略,提高企业随机应变、驾驭未来的能力。
They should break away from traditional business concept (philosophy), develop proper strategy (tactics), expand capital sources and enhance operating ability in technical aspects of stocking management, commodity distribution, information technology and whole marketing to improve their core competition ability.
挑战传统的思维方式,制定正确的企业发展战略,拓宽资金来源的渠道,在采购管理技术、商品配送技术、信息技术和整体营销技术上迅速提高营运能力,全面增强企业的核心竞争力。
参考来源 - 典型零售企业电子商务解决方案及其实现技术According to competition tendency and advanced marketing theory of foreign bank, the paper puts forward the integer marketing theory.
根据我国商业银行的营销现状以及将来的竞争趋势,借鉴国外银行先进的营销理论,有针对性的对我国商业银行提出了整体营销理论。
参考来源 - 我国商业银行市场营销管理·2,447,543篇论文数据,部分数据来源于NoteExpress
这就是为什么在 WDL 我们建议采用整体营销方法的原因之一。
This is one of the reasons why at WDL we recommend a holistic marketing approach.
跨国公司的全球营销是以全球观为导向的整体营销。
The global marketing of transnational corporations is the overall marketing guided by the global concept.
一个直销、网站、小册子、你提出说明等机构做整体营销战略的内容与贵。
A direct mail campaign, a website, a brochure, etc. Explain how what you are asking the agency to do fits in with your overall marketing strategy.
So It's on television all the time, but television used to be almost 100% of the marketing and its share of the overall marketing burden if you call it that has--is going down, but other things have taken its place.
它不停地在电视上播放,营销中,电视过去占有份额是100%,如今它占整体营销开支的份额在下降,还会发生其它事情
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