12．菲利普·科特勒跨世纪的市场营销新观念——整体市场营销（Total Marketing）：从长远利益出发，公司的市场营销活动应囊括构成其内、外部环境的所有重要行为者，他们是：供应商、分销商、最终顾客、职员、财...
基于128个网页-相关网页
好的网站能反映企业，使之成为整体市场营销和企业形象有效的一部分。
A good website will be reflective of the business so that it becomes an effective part of their overall marketing and corporate identity.
方法：分析贫血药物市场潜力及消费者和竞争对手情况，并以SWOT分析法分析了该企业的整体市场营销环境。
METHODS:To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents, and to analyse the market enviroment of this enterprise with SWOT method.
底线是，制药公司整体上在市场营销上的投资要多于在研发上的投资。
The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development.
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