1895年罗贝克将他在公司的利益出售给了朱利乌斯·罗森沃尔德，后者施展出亟需的管理能力，与西尔斯创造性的行销手段恰为互补。
In 1895 Roebuck sold his interest in the firm to Julius Rosenwald, who provided badly needed administrative skills that proved a successful complement to Sears's creative marketing.
假设你的子女都是贝克·巴罗式的利他主义者，这意味着他们关心的不是自己赠予多少钱，而是他们的孩子能够从各种来源获得的总额。
Assume your children are Becker-Barro altruists. This means that they care not about how much cash they give, but about the total sum their children receive from all sources.
罗恩·贝克，《定价目的》一书(该书讲述定价策略)的作者，认为服务机构应该清楚一点：他们出售的是思想，不是时间，而思想的价值是可以没有上线的。
Ron Baker, author of "pricing on Purpose", a book on pricing strategies, thinks service agencies need to grasp that they sell ideas, not time, and that ideas should be generously compensated.
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