The American Mobile Retail Association has grown from five members in California in 2011 to about 70 nationwide, said Stacey Steffe, one of the founders who runs Le Fashion Truck in Los Angeles.
Most people launch mobile boutiques as faster and cheaper alternatives to traditional brick and mortar retail, said Jeanine Romo, who launched Le Fashion Truck with business partner Stacey Steffe in Los Angeles in 2010.