Romo and Steffe started the West Coast Mobile Retail Association in 2011 to unite and support mobile boutique owners.

CNN: Fashion trucks bring style to you

The American Mobile Retail Association has grown from five members in California in 2011 to about 70 nationwide, said Stacey Steffe, one of the founders who runs Le Fashion Truck in Los Angeles.

WSJ: Style Keeps On Trucking

Most people launch mobile boutiques as faster and cheaper alternatives to traditional brick and mortar retail, said Jeanine Romo, who launched Le Fashion Truck with business partner Stacey Steffe in Los Angeles in 2010.

CNN: Fashion trucks bring style to you