In a report by online shopping platform Tmall, more than 2 million hanfu outfits were sold in 2018. The average age of buyers was 21, with about 52 percent between 19 and 24 years old.

线上购物平台天猫的一份报告显示，2018年汉服的销量超过200万。买家的平均年龄为21岁，其中约52%的人年龄在19至24岁之间。

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They toasted the Tmall Wine and Spirits Festival held later that month.

之后在同一个月内他们还在天猫全球酒水节上举杯庆祝。

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Taobao Marketplace and Tmall, in particular, link farmers directly with urban life.

尤其是淘宝和天猫，使农民直接和城市生活相连。

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One executive told me to watch for a Tmall spin-out soon from the rest of Taobao.

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And Tmall and 360Buy are just growing share and spending a ton on marketing and advertising.

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One executive told me about the power Ma holds with such great traffic to Taobao and Tmall.

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