So one case to think about is what if the other firm, you're Coke, what if Pepsi is pricing below cost?

一种情况是如果另一家公司,假如说你是可口可乐,如果百事可乐定价低于成本怎么办

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You're absolutely right, I don't want to be involved in this market if the other guy is selling below cost.

你完全正确,我不想参与这市场竞争,如果另外一家公司售价低于成本

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It doesn't really matter, as long as I don't price below it, I'm not going to make any money anyway.

这无所谓,只要不是低于边际成本,反正我也没想过盈利

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If the other guy is pricing below costs, you don't want to sell anything, that's the right intuition.

如果另一家公司定价低于成本,你不想卖任何产品,这是正确的经济学直觉

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So the other guy is pricing below costs, the way which I avoid making losses is to set my price above his price.

所以另一家公司定价低于成本,我想要避免损失的方法是,将我的价格设定得比它高

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That's certainly true, okay. So that's true, so as it pushes me below cost, that's certainly true.

那是当然的,那是正确的,会导致我的价格低于成本,那当然是正确的

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In particular, they'll be lower here than costs and so you'll make losses on that product.

这种情况下,价格会低于成本,你越生产越赔钱

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Let's just make sure we understand this, if the other guy is selling below cost, the only way I can make any sales is to price below his price.

来确认下大家都明白这点,如果另外一家公司定价低于成本,我想卖出产品的唯一方法就是定价比它低

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Pepsi's pricing below cost, what's your best response?

百事可乐定价低于成本,你的最佳对策是什么

耶鲁公开课 - 博弈论课程节选