"We realized pretty early on that it wasn't going to just be a marketing function, that there also needed to be a legal function involved with it.

VOA: special.2011.07.22

If it's too heavily advertised, well that screams out for government regulation to cut back on marketing.

如果是因为铺天盖地的广告宣传,那就要呼吁政府出台法规以控制过度宣传

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

So It's on television all the time, but television used to be almost 100% of the marketing and its share of the overall marketing burden if you call it that has--is going down, but other things have taken its place.

它不停地在电视上播放,营销中,电视过去占有份额是100%,如今它占整体营销开支的份额在下降,还会发生其它事情

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Now, it raises lots of interesting issues if a company does that and then boasts about it on the packaging or in marketing, because then people could overestimate how good those products are for them, so a lot of consumer education has to be done.

现在如果一个公司改进之后,在其包装,或市场上大肆宣扬,会引发许多争议,因为人们可能因此高估了,这些食品对其健康起到的作用,可见消费者应该对此有更多了解

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选