Labels were signing fewer acts, giving them less time to prove themselves and spending less money on marketing.
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And it says it's willing to spend half a billion dollars on marketing to encourage sales.
Adam Hartung wrote a piece recently saying Samsung turned Apple over by outspending it on marketing.
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DirecTV is spending significantly on marketing and advertising to create brand awareness among Latin American consumers.
And Tmall and 360Buy are just growing share and spending a ton on marketing and advertising.
But the South hardly has a corner on marketing to hometown appetites in other states.
Spending oodles on marketing, Mr Citron has persuaded 1.6m Americans to ditch their land-line telephone company.
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The former stockbroker, who receives no salary (he opted for stock options), is focused on marketing.
The hub operator may also organise courses for professional development on marketing or taxation, say and social events.
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Shows, with their pomp and drama, are increasingly focused on marketing to magazine editors.
Encouraged, Toyota is spending lavishly this year on marketing it in Europe and Japan as well.
There have been warnings that the reduced spending on marketing could alienate some of EMI's recording artists.
Companies invest billions on marketing, and millions on searching for the right agency to manage the billions.
Kodak however, was still focused on marketing its single use film camera which continued to sell well.
The difference is explained by the extraordinary amount the company spends on marketing and other operating expenses.
In contrast, American companies typically spend more time on pre-development research, and then rely more on marketing.
Samsung outspends HTC by four times on marketing, says Jeffrey Pu, research analyst at Fubon Securities in Taipei.
In these austere times, both parties were looking to deliver demonstrable return on marketing investment above all else.
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Reckitt increased its spending on marketing by 25% last year, when most of its competitors were cutting back.
It is looking for a dynamic new chief executive to allow its old boss to focus on marketing.
Moreover, few CMOs are influential on marketing thought-leadership topics like social media or mobile marketing, Appinions research found.
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Providing a better value-proposition to the customer is much more likely to endure goodwill than spending on marketing.
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But the bulls would argue that Netflix is able to increase membership and revenues while spending less on marketing.
Yet even if Vonage had never spent a dime on marketing, it still would have never turned a profit.
When was the last time you read a book or a blog or listened to a podcast on marketing?
There is no fixed formula but in our experience, restaurants spend on average 3-5% of their turnover on marketing.
Obesity represents "a desperate need, " says Jaideep Bajaj of consultancy ZS Associates, which advises drug firms on marketing matters.
The company spends 3% of its total annual sales on marketing and branding, slightly more than the industry standard.
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Is it also based on marketing and no doubt thousands of test subjects?
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