That would be the people who buy advertising from them—and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.
他们的客户是从他们那里购买广告的人,而脸书和谷歌这两大虚拟巨头控制着数字广告,这对于其他媒体和娱乐公司很不利。
In February the FTC and Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.
二月,联邦贸易委员会和数字广告联盟(DAA)就该行业快速响应DNT 要求达成共识。
It will become a testing ground for many new digital advertising initiatives also.
这也将成为一次对许多新数字广告商的检验。
Business model: Largely composed of digital advertising but also content syndication and e-commerce.
商业模式:主要由数字广告构成,但还包括内容同步发售及电子商务。
The reason Google offers Android for free is because it helps grow Google's wide moat around digital advertising.
谷歌提供免费安卓是为了帮助自己进一步拓展在数字广告领域的影响力。
Ogilvy is expected to take on above-the-line, relationship marketing and digital advertising for the logistics giant.
奥美将在亚太区域所有市场为该物流巨头指导线上宣传活动,关系营销和数字广告。
It still makes sense for marketers to try these new services out, because there is something of a first-mover advantage in digital advertising.
对于营销人员来说,在这些新媒体服务平台尝试还是很有必要,因为数字广告中所谓先动优势还是存在的。
As enamored as advertisers are with the interactive potential of digital advertising, they know that online is a complement to offline, not its replacement.
广告客户非常看好数字广告的交互性,他们知道“网上”只能作为“网下”的补充,而不能取代后者。
We also were fortunate to be able to work with Piewen Li from Microsoft, a certified Chinese translator and research manager for the Microsoft Digital Advertising Network.
我们也很幸运的与来自微软的李培文先生进行了合作。李先生是微软数字广告网络的研究经理,也是一名合格的中文翻译。
The report also provides an overview of the mobile search industry and looks at its position within the digital advertising, mobile communications and search markets in general.
这份报告同时包括了移动搜索行业的基本概况,以及同数字广告、移动通讯和搜索市场的整体对照情况。
Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium.
1996年以来,双击公司让网络广告行业最初的思想者和领导者兑现了通过媒体可能致富的承诺。
"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of a digital-media consultancy.
数字媒体咨询公司的科林·迪克森说:“过去的10年或12年都是交互式电视广告的时代。”
Ms Robinsonsaid print advertising trends in the early fourth quarter have improved "modestly" while digital AD trends were "improving more significantly".
罗宾逊小姐说第四季度初的印刷版广告已“略”呈上升趋势,而数字化广告的上升趋势“更为显著”。
The companies make their money by selling digital goods in the games, by carrying advertising and by getting players to sign up for marketing promotions.
社交网游公司的盈利源于出售游戏中的数字产品、承接广告以及发动玩家参与促销。
There is not enough bandwidth or data-centre capacity to keep up with demand, says Kaiser Kuo, director for digital strategy at Ogilvy China, an advertising agency.
凯撒郭(Kaiser Kuo)是中国奥美(Ogilvy)广告公司的数字策划主管。 他说没有足够的带宽和数据存储空间来满足日益增长的需求。
Also, companies like WPP and Publicis Groupe, which owns Saatchi & Saatchi, have been expanding their capabilities in digital marketing and other areas outside traditional advertising.
并且,像WPP和拥有Saatchi&Saatchi的阳狮集团这样的公司已经在拓展它们在数字营销和传统广告之外其他领域的能力。
Using the Adobe solution allows us to deliver stand-out digital publications and also provide the analytics we need to optimize our editorial and advertising content.
运用Adobe的解决方案让我们制作出出众的杂志同时给我们提供分析数据让我们完善社论和广告内容。
Broadband video search and online advertising revenue will dominate digital media in 2008 as the battle between Google and Microsoft intensifies, according to a leading digital media analyst..
权威分析师aleksandra Bosnjak称,2008年宽带视频搜索和在线广告收入将主导数字媒体,这将加剧Google与微软的竞争。
The analyst pointed out that new search advertising platforms allow operators in the digital space to translate user behaviour into revenue.
这位分析师指出,新搜索广告平台使运营商在数字领域将用户的行为转化成利润,因为这些平台能够分析用户的搜索模式,针对个人产生个性化广告。
VisionChina, based in Shenzhen, operates digital-video displays on buses and other locations, delivering advertising and local-television content.
总部位于深圳的华视传媒主要在公交车和其它场所的数字显示屏上播出广告和本地电视节目。
Imagine MTV without advertising sponsors, but profiting from the sale of digital music video it promotes.
可以想象,MTV不再通过广告商赞助而是数字音乐的销售来盈利;
"It's been the year of interactive television advertising for the last ten or twelve years," says Colin Dixon of Diffusion Group, a digital-media consultancy.
数字传媒咨询公司DiffusionGroup的柯林·迪克逊称,“有过去十或十二年的基础,今年是互动电视广告的关键一年。”
Sree Sreenivasan, a new media professor at Columbia Journalism School in New York, said: "The problem is that advertising dollars from newspapers are being replaced by digital pennies."
纽约哥伦比亚新闻学院的新媒体教授SreeSreenivasan说:“问题是:报纸的广告过去以美元计,如今却以分币计。”
Sree Sreenivasan, a new media professor at Columbia Journalism School in New York, said: "The problem is that advertising dollars from newspapers are being replaced by digital pennies."
纽约哥伦比亚新闻学院的新媒体教授SreeSreenivasan说:“问题是:报纸的广告过去以美元计,如今却以分币计。”
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