That would be the people who buy advertising from them—and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies.

他们的客户是从他们那里购买广告的人，而脸书和谷歌这两大虚拟巨头控制着数字广告，这对于其他媒体和娱乐公司很不利。

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In February the FTC and Digital Advertising Alliance (DAA) agreed that the industry would get cracking on responding to DNT requests.

二月，联邦贸易委员会和数字广告联盟（DAA）就该行业快速响应 DNT 要求达成共识。

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It will become a testing ground for many new digital advertising initiatives also.

这也将成为一次对许多新数字广告商的检验。

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