In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中，首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
本研究以手机产业为例，顾客满意为主，探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时，本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性，品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时，本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性，品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
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