Teaching someone how to influence people, drive action, build trustand create brandloyalty regardless of the channel or technology used takes a lot more time and energy.
By embracing all types of conversations and not hiding from a crisis a company like Virgin America can build trust with its customers and enhance brandloyalty.
What the food industry has learned in the process is that it not only gives consumers the confidence to buy, but also builds customer loyaltyandtrust in a particular brand, a region and even an individual producer.