Brand trust can directly affect brand performance.
品牌信任是导致品牌绩效的直接因素。
The higher evaluations in above, the higher brand trust of brand extension.
以上愈高评价,愈信任该品牌延伸。
Interactions can exist between brand trust and its many influencing factors.
品牌信任与多种因素存在着互动关系。
The higher credibility of core brand, the higher brand trust for brand extension.
母品牌的可信性愈高,愈信任该品牌延伸。
The higher credibility of brand extension, the higher brand trust for core brand.
品牌延伸的可信性愈高,愈信任该母品牌。
After above brand trust evaluations, I will buy the brand extension new products.
在作出以上评价后,我会购买品牌延伸的新产品。
Next USES multiple regression analysis to test the mediator effect of brand trust.
然后通过回归分析检验了品牌信任的中介效应。
The higher brand loyalty of core brand, the higher brand trust for brand extension.
对母品牌愈忠诚,愈信任该品牌延伸。
The higher brand loyalty of brand extension, the higher brand trust for core brand.
对品牌延伸愈忠诚,愈信任该母品牌。
The more affective commitment with brand extension, the higher brand trust for core brand.
品牌延伸愈多感情的承诺,愈信任该母品牌。
The more affective commitment with core brand, the higher brand trust for brand extension.
母品牌愈多感情的承诺,愈信任该品牌延伸。
The more emotional connection with core brand, the higher brand trust for brand extension.
与母品牌愈多情感关联,愈信任该品牌延伸。
The more emotional connection with brand extension, the higher brand trust for core brand.
与品牌延伸愈多情感关联,愈信任该母品牌。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
最后,通过结构方程模型检验了品牌信任和象征价值的中介效应。
There is an argument over "one dimension", "two dimensions" and "three dimensions" in the structure of brand trust.
品牌信任结构问题存在“一维”、“二维”和“三维”之争。
Afterwards, a questionnaire, conducted by Sina, on brand trust of Colgate shows, consumer's trust points declined to 9% from 88% within a week.
事件发生后,新浪对于高露洁的一个品牌信任调查表明,消费者对其信任一周之内从88%下降到9%。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中,首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
This research explores the driving mechanism of the causes and effects of brand trust, based on data collected from a large questionnaire sample.
本研究通过大样本问卷调查,采用结构方程建模的方法探讨品牌信任的前因后果驱动机制。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
本研究以手机产业为例,顾客满意为主,探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时,本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性,品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
Tata's scheme will need to overcome such doubts but such is the trust Indians place in the Tata brand that Mr Seth thinks its chances are strong.
塞斯认为,塔塔集团的计划需要克服这种疑虑,但是印度人对“塔塔”品牌的信赖使得这种可能性变得很大。
In the meantime, I was building great trust, goodwill and brand recognition.
同时,我打造了可靠的信任,声誉和品牌认知。
In the meantime, I was building great trust, goodwill and brand recognition.
同时,我打造了可靠的信任,声誉和品牌认知。
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