The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
At last, by the Structural Equation Model it studies the mediator effect of brand trust and brand symbolic value.
最后,通过结构方程模型检验了品牌信任和象征价值的中介效应。
There is an argument over "one dimension", "two dimensions" and "three dimensions" in the structure of brand trust.
品牌信任结构问题存在“一维”、“二维”和“三维”之争。
Afterwards, a questionnaire, conducted by Sina, on brand trust of Colgate shows, consumer's trust points declined to 9% from 88% within a week.
事件发生后,新浪对于高露洁的一个品牌信任调查表明,消费者对其信任一周之内从88%下降到9%。
In the empirical analysis, it firstly tests that the change of brand trust and brand loyalty before and after the brand extension by T-test.
在实证分析中,首先利用T检验验证了品牌延伸前后消费者品牌信任和品牌忠诚的变化。
How the brand trust influences the brand attitude, perceived fit and extension evaluation was studied through analyzing 278 effective samples.
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。
This research explores the driving mechanism of the causes and effects of brand trust, based on data collected from a large questionnaire sample.
本研究通过大样本问卷调查,采用结构方程建模的方法探讨品牌信任的前因后果驱动机制。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
本研究以手机产业为例,顾客满意为主,探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
In addition to which, this paper considered that brand trust is composed of brand reliability and brand intention, and the brand loyalty were composed of attitude loyalty and behavior loyalty.
同时,本文认为消费者的品牌信任分为品牌可靠性与品牌倾向性,品牌忠诚则由品牌态度忠诚与品牌行为忠诚构成。
Tata's scheme will need to overcome such doubts but such is the trust Indians place in the Tata brand that Mr Seth thinks its chances are strong.
塞斯认为,塔塔集团的计划需要克服这种疑虑,但是印度人对“塔塔”品牌的信赖使得这种可能性变得很大。
The need for trust, value and brand transparency, among other trends from last year, are just as important today.
对信任、价值及品牌透明度的需求等去年的趋势在如今同样重要。
I think that much more important is to educate people and by education we just build the brand. We build the respect for the brand, we make people trust the brand.
我觉得更重要的是教育人们,通过教育我们建立品牌,建立对品牌的尊重,我们使得人们相信这个品牌。
“Nothing is more valuable to Johnson &Johnson than the brand bond of trust with consumers, ” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
对强生公司来说,没有什么能比人们对于它的品牌信任更为珍贵的了。
“Nothing is more valuable to Johnson & Johnson than the brand bond of trust with consumers,” says Erik Gordon, a professor at the Ross School of Business at the University of Michigan.
对强生公司来说,没有什么能比人们对于它的品牌信任更为珍贵的了。
To be more explicit, while brand advertisers have historically trusted people as consumers, they do not trust them in the new role of producer (e.g. uncontrollable content).
说的更明确一些,尽管在历史上,品牌广告商对于消费者具有信任,但对于同样的人群,把他们作为广告制作者,他们并不信任(例如对内容无法控制)。
In general, it is far easier for a bank to develop a reputation and trust in the market economy, than for an individual depositor to develop an equivalent brand name.
一般而言,银行更容易在市场里建立声誉和信任度,而个人要想达到同样的程度就要难上许多了。
He believes firmly that consumers should learn to trust a brand name, regardless of where it's made, and that 'made by Prada' should be just as trustworthy a label as' made in Italy. '.
他坚信,消费者应该学会信任一个品牌,而不是制造地,“普拉达制造”应该和“意大利制造”同样受到信任。
It's important to make our brand a household name that people associate with trust, quality, and empathy.
这一点是非常重要的,即如何让我们公司的品牌成为一个真正家喻户晓的名字,而且是一个可以让用户联想到信任、质量和共鸣的名字。
Barca has also blazed a trail in nurturing its brand-a tough job in the Internet age, when gossip is plentiful and trust is scarce.
巴萨也为推广自己的品牌煞费苦心——在如今各种小道消息满天飞,信任稀缺的因特网时代,这是个艰巨的任务。
The only exception is we refuse to trust those who could not care less about their brand.
惟一的例外是,我们拒绝信任那些对自己品牌漠不关心的人。
Like any great brand, Obama has built up a bond of trust with the American people.
如同任何伟大的品牌,奥巴马已经同美国人民建立了相互信任的关系。
Should say, win the ultimate consumer trust means, is to establish a trustworthy brand, this also is the fundamental pursuit.
应该说,赢得消费者信任的终极手段,是建立足以信赖的品牌,这也是差异化行销的根本追求。
This depends on a solid foundation of trust, which is an integral part of corporate and brand reputation.
这依赖于坚实的信任基础,也是企业和品牌声誉不可分割的组成部分。
Trust is a critical first step and brands aim to accelerate that step leveraging the implied promise of the brand.
顾客的信任对于一种产品来说是关键的第一步,而品牌的作用就在于提升这一步,将信任的杠杆压向品牌这一边。
Consistency builds Trust, Trust creates History, History forms Traditions, and Traditions become Rituals. - Martin Lindstrom, author of Brand sense.
一致性建立信任,信任创建历史,历史构成传统,而传统变成规矩。
The enterprise bus wins comprehensive strength to take over the industry, the brand is worthy of trust.
佰胜的企业班车综合实力业界称雄,品牌值得信赖。
The enterprise bus wins comprehensive strength to take over the industry, the brand is worthy of trust.
佰胜的企业班车综合实力业界称雄,品牌值得信赖。
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