Clothing brand, brand brand, characters brand work.
服装商标，品牌商标，文字商标作品。
When advertisers create a brand, for example, they want to impress consumers with the brand and its image.
例如，当广告商创建一个品牌时，他们想要用这个品牌和它的形象来打动消费者。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
Know what your brand stands for, and know what your brand promises.
知道你的品牌意味着什么以及品牌承诺。
I don't know what I'm doing [next], but it's definitely going to be something Steven Tyler, working on the brand of myself - brand Tyler.
我不知道我[接下来]该干什么，但是我肯定要做有斯蒂芬·泰勒特点的事，塑造我自己的品牌——泰勒品牌。
All of these are integral to morphing a good brand into a great brand!
所有这些都是将一个好品牌变成一个优秀品牌的不可或缺的组成部分！
Just as a logo can brand a company, your clothes and appearance brand you.
正如企业商标可以铭记一个企业，你的穿着打扮也可以铭记你。
But in this recession, having a tarnished brand is better than having no brand at all.
可是在这个特殊时期里，即使搞些玷污品牌的活动好于品牌的消失。
Nike is a global brand. It is the number one sports brand in the World.
耐克是一个全球品牌，它是世界上排行第一的运动品牌。
It's also true of journalists - the most successful journalists are in themselves a brand, and they promote their brand pretty well.
新闻记者同样需要自荐-最著名的记者们本身就是响亮的品牌，而他们也确实擅长于推销自己的品牌。
I think that much more important is to educate people and by education we just build the brand. We build the respect for the brand, we make people trust the brand.
我觉得更重要的是教育人们，通过教育我们建立品牌，建立对品牌的尊重，我们使得人们相信这个品牌。
The place where all the big brand decisions are now being made is brand architecture.
今天，关于大品牌的决策都是在“品牌架构”的层面上进行的。
David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
To build a brand, you generally need to "contract" the brand.
而为了塑造品牌，你则更需要凝炼品牌。
Some observers remain sceptical of the Chinese boom and warn that most new Chinese consumers have low levels of brand awareness—and therefore low brand loyalty.
某些观察家对中国经济过旺一直心存疑虑，他们警告说，多数初次购买奢侈品的消费者品牌意识不高――因此回头率也低。
HBO is an internationally recognised brand, but not as strong a brand as, say, Disney.
HBO是国际认可的品牌，但还没有迪斯尼这种品牌强大。
You can save a lot of money by switching to store brand goods or by buying the brand that is on sale.
如果你更换购买品牌或者只购买打折的品牌的话可以省下一大笔钱。
Whether you're trying to build your personal brand, business brand or a product brand, the basic steps to developing a successful brand are always the same.
无论你是正在尝试建立个人品牌、公司品牌还是产品品牌，成功之路总是一样的。
This happens when your brand doesn’t walk your brand talk, meaning your marketing is saying one thing (making a perceptual promise) and the experience is ‘other’ than what is perceived.
当你的品牌并不能体现品牌观念的时候就会是这样的。这就是说，你的营销说的是一样（做出感性的承诺），而实际上体验到的与所说的观念是不一样的。
This avoids brand confusion and builds brand strength.
这就避免了品牌的混乱，而且增强了品牌的实力。
Whether you're trying to build your personal brand, business brand or a product brand, the basic steps to developing a successful brand are always the same. Brands aren't built overnight.
无论你是正在尝试建立个人品牌、公司品牌还是产品品牌，成功之路总是一样的。
Why your brand MattersIf you're an entrepreneur, your personal brand is everything. It's how you get business partners.
如果您是一位企业家，您的个性品牌就是您的所有。
They begin to hire corporate identity consulting firms to align the brand design and brand concept.
他们开始聘请CI咨询公司来调整自身的品牌设计和品牌理念。
But there is a way out of this dilemma: Combined with web 2.0 approaches a brand can develop real brand embassadors who deeply engage with a brand and spread it on the Internet.
走出这个困境的办法是结合Web2.0，一个品牌才能发挥真正的品牌价值，并在互联网上传播。
But there is a way out of this dilemma: Combined with web 2.0 approaches a brand can develop real brand ambassadors who deeply engage with a brand and spread it on the Internet.
走出这个困境的办法是结合Web2.0，一个品牌才能发挥真正的品牌价值，并在互联网上传播。
For example, a well established product does not need as much sales enablement at each new release as a brand new product in a brand new market.
例如，对于一个完善的产品，每次有新的发布时，不需要像一个崭新的产品进入崭新的市场一样，实施很多销售工作。
Many have traded down from name-brand to store-brand products.
许多人不再购买名牌产品，而是选择商店自产自销的产品。
Many have traded down from name-brand to store-brand products.
许多人不再购买名牌产品，而是选择商店自产自销的产品。
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