The Trump brand and the Rich Dad brand are worth more than the companies today.
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The Jordan Brand commands a 56% market share in basketball, while the Nike brand has 37%.
Consumers love buying brand-name stocks and Facebook is a brand to 845 million consumers.
To put it bluntly, in this transparent, on-all-the-time world, a brand is as a brand does.
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The folks at DataXu last week launched a brand advertising equivalent DX Brand.
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The greater the brand awareness, the less brand message frequency (and therefore advertising investment) is needed.
Nestle brand Friskies recently co-opted this bit of catnip to draw cat lovers to their brand.
Some brand leaders have the fortitude to let brand passion resurge after it has waned.
And brand-sponsored content will potentially evolve (or revolve) to complete video programming or brand-specific gaming.
So, KISS is an enormous brand, and certainly the biggest rock brand in history.
When it comes to the brand, a brand can be the same thing in different markets.
Brand is important to the future of your company, and a strong brand adds real value.
T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.
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Ok brand managers, brand marketers and all the ships at sea, is your brand on Instagram?
Single-brand retailers, such as IKEA, have been allowed in, and multi-brand ones look set to follow.
The rewards of being the number one brand are significantly better than being the number two brand.
Employers with job openings market their opportunities and brand and job seekers respond to that brand messaging.
"We decided we wanted a building -- a brand new court, a brand new constitution, " says Sachs.
First of all it shines light on the Jordan Brand as more than just a sneaker brand.
Brand Dubya could then become as noxious to American voters as Brand Peanut became 21 years ago.
As counterfeiters rush to replicate a brand, the brand owners fight to distinguish themselves from the fakes.
Cote said all Movado brands experienced strong growth, in particular its Movado brand and licensing brand division.
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Corporations are creating Chief Brand Officer positions in an effort to create internal brand champions and guardians.
So, just as much as we have brand loyalty to our domestic brand, so do the chinese.
Smart marketing, however, has turned it into a cultural brand, almost a lifestyle brand for many Gen-Xers.
The brand is as the brand does: It improves athletic performance and has the science to prove it.
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"With any new brand, it's important to build a relationship--to put a face with the brand, " says Soave.
Roy Jones has endorsed the brand and Andre Ward is currently part of the Jordan Brand family.
Engaging with the brand is also the most reliable way for management to remain alert to brand subtleties.
Instead, you must define your personal brand by identifying what your brand promise is to a hiring manager.
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