如何赢得顾客忠诚以及顾客满意与顾客忠诚的关系问题已经成了服务企业国际化过程中新的研究课题。
How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firms internationalization process.
本文通过对顾客满意、顾客忠诚等概念的界定，对顾客满意与顾客忠诚之间的互动关系进行了较为详尽的研究。
By defining the concepts of customer satisfaction and loyalty, the paper explores the interactive relationship between customer satisfaction and loyalty thoroughly.
本研究以手机产业为例，顾客满意为主，探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
酒店的内部关系营销能建立酒店员工满意与忠诚，从而赢得顾客满意和顾客忠诚。
Inner relationship mangement in the hotel can build steff members' satisfaction and faith, it can also win customers' satisfaction and faith.
转换成本在顾客满意与忠诚和顾客信任与忠诚两个关系链条中起调节作用，其中后者调节强度大于前者。
Meanwhile, switching cost plays a moderating role in these relations of which the moderating strength is more obvious than that of the former.
这些因素对顾客忠诚有正面影响，与顾客满意、关系信任、转换成本等由顾客方主导的忠诚影响因素也会有正向相关影响。
These factors are positively influence customer loyalty, and also positively influence and customer satisfaction and relation for to customer satisfaction, relationship trust and switching cost.
这些因素对顾客忠诚有正面影响，与顾客满意、关系信任、转换成本等由顾客方主导的忠诚影响因素也会有正向相关影响。
These factors are positively influence customer loyalty, and also positively influence and customer satisfaction and relation for to customer satisfaction, relationship trust and switching cost.
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