如何赢得顾客忠诚以及顾客满意与顾客忠诚的关系问题已经成了服务企业国际化过程中新的研究课题。
How to win customer loyalty and the relationship between customer satisfaction and customer loyalty have been one of the new research tasks in service firms internationalization process.
本文通过对顾客满意、顾客忠诚等概念的界定，对顾客满意与顾客忠诚之间的互动关系进行了较为详尽的研究。
By defining the concepts of customer satisfaction and loyalty, the paper explores the interactive relationship between customer satisfaction and loyalty thoroughly.
本研究以手机产业为例，顾客满意为主，探讨品牌手机专业功能、品牌手机外型设计、顾客满意、品牌信任与品牌忠诚间之关系。
This research, focusing on the mobile-phone industry, examines the impact of the product's function and outer design on customer satisfaction, brand trust and brand loyalty.
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