包括合理使用、比较广告、权利用尽、限制竞争。
This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
而比较广告，作为一种特别的商业广告形式，更是备受青睐。
Comparative advertisement, as a special commercial advertising form, is more appreciated.
本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。
This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.
去年投诉数量上升了35％，大多数缘于比较广告，并且今年很有可能再次上升。
The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.
作为比较广告的一种，攀附性比较广告与其他比较广告相比，有同有异。
As a comparative advertising, comparative advertising with the tendency to show off possesses the difference from and similarity to other comparative advertisings.
第三种按广告是否明确提及竞争者名称分为直接比较广告和间接比较广告；
The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.
方法：分析比较广告的优点和不足，结合实例提出比较广告在医药行业的使用策略。
METHODS: the excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward.
文章对比较广告可能存在的风险及其危害作了认真分析，并提出了规避风险的若干策略。
This article has discussed about the risk and harm the comparative advertisements may have , and also suggested some strategise to 0avoid the risk.
奥美公共关系国际集团老板克里斯托弗·格拉夫说：“当你比较广告和公关时，这种对比并非泾渭分明。”
"When you look at advertising versus public relations, it's not going to be those clearly defined silos," says Christopher Graves, the boss of Ogilvy public relations Worldwide.
但其也有若干例外，主要包括比较广告、滑稽模仿及新闻报道或词典编纂等有正当理由时使用他人商标。
However, there are some exceptions to dilution, mainly including use of trademarks of the others in comparative advertisement, parody, news report and comment, lexicography with legal reasons.
比较广告是广告的一种特殊形式，近年来在我国频繁出现，与此同时，由于比较广告引发的案件已不见鲜。
Competitve advertisement is a special advertisement, which is often seen these years. Meanwhile, there are more and more cases caused by competitive advertisements.
我国对比较广告的规定存在法律地位不高、法条过于简单、合法与违法划分不科学、缺少引导性规范和法律适用不统一等缺陷。
The legal norms regulating comparative advertisement in China are in a low level and too simple, and the separation between legality and illegality is not scientific, lacking directive criterions.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式，但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
Comparative advertisement has become a competition form adopted by competitors in practice, but the anti-unhealthy competition law has not any response for it.
比较广告在实践中已经成为竞争者广为采用的一种竞争方式，但作为规制市场主体竞争行为的反不正当竞争法却没有对此作出回应。
Comparative advertisement has become a competition form adopted by competitors in practice, but the anti-unhealthy competition law has not any response for it.
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