比较广告，英文是comparative advertising，有时也译为对比广告、竞争广告。比较广告的基本含义是广告主通过广告形式将自己的公司、产品或者服务与同业竞争者的公司、产品或者服务进行全面或者某一方面比较的广告。比较广告的一个最突出的特征是广告主在广告中将自己的产品或服务与同类竞争者的产品或者服务进行对比或比较，以突显其产品或服务优于或异于竞争对手的产品或服务的特征、品质或者质量等。
比较广告 [bǐ jiào guǎng gào]
网络释义专业释义
... compaq 康柏 comparative advertisements 比较广告 comparison of brands 品牌比较 ...
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短语
直接比较广告 direct comparative advertising
间接比较广告 INDIRECT COMPARATIVE ADVERTISING
比较广告强度 comparison advertising intensity
国际和比较广告的法律 International and Comparative Advertising Law
比较汽车广告 Comparing Car Ads
以比较式广告 comparison advertising
相比较于过去的广告 Compared to the past ad ; Compares past ads
比较性广告 comparative advertising
比较式广告 Comparative Advertising
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comparative advertisement - 引用次数：23
The precondition of restrict comparative advertisement is fin ding the proper definition of its legitimate and illegitimate areas,that also is t he focus of this paper.
规制比较广告的前提是合理界定比较广告中的合法区域与非法区域,这正是此文所要讨论的中心问题。
参考来源 - 比较广告的法律问题研究（研究生论文）improper comparative advertising - 引用次数：4Illegitimate competition behavior among the advertising tactics includes misleading and false propaganda, improper comparative advertising.
广告策略中的不正当竞争行为包括引人误解的虚假宣传行为与不正当比较广告行为两类。
参考来源 - 市场营销中的不正当竞争行为研究
·2,447,543篇论文数据，部分数据来源于NoteExpress
双语例句原声例句
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包括合理使用、比较广告、权利用尽、限制竞争。
This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.
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而比较广告，作为一种特别的商业广告形式，更是备受青睐。
Comparative advertisement, as a special commercial advertising form, is more appreciated.
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本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。
This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.
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You hear about credit unions a lot because they're in your neighborhood and they're advertising for small depositors, so they're in your face, but commercial banks are actually much more important.
你们常会听到信用合作社,因为它们就在你家附近,它们还面向小额储户打广告,所以比较显眼,但商业银行其实要重要得多
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