本文主要对零售商如何识别顾客忠诚、影响顾客忠诚的关键因素、创造顾客忠诚的零售营销组合问题做了重点论述，以期对零售业态的顾客忠诚营销实践有一定的参考价值。
This paper mainly discusses how to recognize customer loyalty, identify the critical factors and create customer loyalty. It will be helpful for the retailers to practice customer loyalty marketing.
公关人员、社会媒体专家、营销专家，更别提律师、会计师和顾问：你长期忠诚的客户是不是受到了你的怠慢？
PR people, social media experts, marketing experts, not to mention lawyers, accountants, and consultants: do your long-term loyal clients get the worst treatment?
执行社会媒体营销的主要目的是与客人保持密切联系，而非直接提升酒店预订量。其ROI的表现形式为提高品牌忠诚度，人们广泛讨论你的酒店，最终可以帮助你增加收入。
Focus on engagement and not direct bookings, and ROI will be in the form of increased brand loyalty, buzz around your hotel, and then ultimately, incremental revenues.
但就像阿普肖在书中引用的诸多案例所说明的那样，诚实营销会给你带来诸如更高的客户忠诚度、更低的成本之类高回报。
But, as the numerous anecdotes and studies he quotes illustrate, relying on truth in your marketing can pay you back richly with greater customer loyalty, lower costs and other benefits.
另一个市场营销学者苏赫尔•塞斯说，印度人对向忠诚卡计划这样的东西总有持怀疑态度，把它们当作诱使他们买不需要的东西的鬼把戏。
Suhel Seth, another marketing pundit, says Indians have a healthy scepticism of such loyalty schemes, regarding them as a plot to make them buy things they don't want.
这个社交网络的基础是信任和忠诚，正因此，对某些希望其顾客拥有这些特质的营销者来说，社交网站给他们提供了大量的机会。
These systems are based on trust and loyalty, and as such, they present a massive opportunity to marketers who want to encourage those traits in their customers.
报告同时显示，营销人员常把忠诚度与折扣或免费产品和升级服务联系在一起，而不是提供更快、更好的服务或提高他们的客户处理技巧。
The study also reveals that marketers are mostly inducing loyalty with discounts or free products and premiums rather than quicker, better service or improved customer handling.
与客户内部化相关的理论包括：客户忠诚的决定因素、科特勒的六阶段营销理论、客户认知空间理论和交易费用理论。
Theories that correlate with it include: the determinative factors of client loyalty, Kotler's six-stage marketing theory, client cognition space theory and transaction cost theory.
服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。
The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.
商业银行关系营销的目标是建立顾客忠诚，因为企业80%的利润来自于20%的忠诚顾客。
The goal of relationship marketing in commercial bank is to build up customer loyalty, because 80% of the total profit is come from 20% loyal customer.
客户关系管理的原则就是不断实施营销战略以强化客户的忠诚度。
The principle behind CRM is that marketing strategies are continuously extended in order to strengthen customer loyalty.
让客价值是一个全新的营销理念，同时也是导致顾客满意与忠诚的核心要素。
Customer delivered value is an up date marketing idea and key factor which leads to customer satisfaction and loyalty.
企业培育消费者忠诚的前提是必须加强营销道德建设，为消费者创造并传递有价值的产品或服务，而不仅仅是营销手段的应用。
The prerequisite for the consumer loyalty cultivated by enterprises is creating and delivering valuable products and services for the consumers, rather than using marketing techniques.
网络品牌忠诚作为构成网络品牌资产的重要组成部分，其重要性在网络品牌营销中已经开始凸显出来。
As an important component of network brand equity, network brand loyalty is more and more important in network brand marketing.
客户关系管理建立在以下原则的基础之上，即企业应该不断地扩展市场营销战略以加强客户的忠诚度。
Customer relationship management is based on the principle that marketing strategies should be continuously extended to strengthen customer loyalty.
所以，口碑营销对导致不信任和不忠诚的蔓延。
So, buzzing will result in the spread of mistrust and the expectation of dishonesty.
虽然在服务营销领域已经有很多关于服务忠诚的研究成果，但是涉及到物流服务的还是寥寥无几。
While there has been a lot of research on service loyalty in the field of services marketing, but it rarely relates to logistics services.
依据结论，乳品企业可以对重要影响因素加大营销投入，合理配置资源以提高消费者品牌忠诚。
According to this conclusion, dairy enterprises should pay more attention to the important factors and collocate resources reasonably to improve consumer brand loyalty.
关系营销始于顾客的需求，终于顾客的忠诚。
The relationship marketing starts with the demand of customers and ends up with the faithfulness of customers.
电力营销客户关系管理可以改善客户关系，提高客户的满意度和忠诚度，增强企业核心竞争力。
Power marketing customer relationship management can improve customer relationship, increase customer satisfactory index and improve core competition capability of enterprise.
营销研究多次表明满意的顾客会忠诚于企业，他们不仅会重复购买，而且还会对企业和企业的产品作口碑宣传。
Studies have repeatedly indicated that highly satisfied consumers not only stay loyal longer with the company but also talk favorably about the company and its products.
这直接进入有可能从根本上改变了市场营销的过程，这将是关键的关键是建立品牌的忠诚度。
This direct access has the potential to radically transform the marketing process, and it will be key to building critical brand loyalty.
消费者行为研究证实有显著品牌忠诚的颐客会对外来的竞争性营销说服信息进行抵制。
Studies on consumer behavior show that customers with obvious brand loyalty will resist other competitive marketing persuasion information.
互惠性文化战略通过对内部营销的促进和员工忠诚度的培育，最终，增强了旅游企业的核心能力。
It may ultimately enhance the core competence of our tourism enterprise for reciprocal culture strategy to promote internal marketing and foster staff loyalty.
现代服务营销理论是以客户满意和客户忠诚为核心的。
Modern Service Marketing Management theory is taking the customer satisfaction and customer loyalty as a core.
在分析六大因素的基础上，建立了网络营销条件下顾客忠诚形成的情景模型。
The six factors in the analysis of established, on the basis of network marketing conditions of customer loyalty formation scenario model.
正确实施品牌营销策略，巩固提高品牌忠诚度，切实加强品牌管理才能确保企业获得品牌营销成功。
Enterprises will succeed if they can carry out brand operation tactics correctly, improve brand loyalty and strengthen brand management.
服务营销的核心理念是顾客满意和顾客忠诚。
The core philosophies of service marketing management are customer satisfaction and customer loyalty.
服务营销的核心理念是顾客满意和顾客忠诚。
The core philosophies of service marketing management are customer satisfaction and customer loyalty.
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