引入品牌后改变了需求曲线的位置和形状乃品牌经济学的理论基础。
The introduction of brand changes the position and shape of demand curve, which is the theoretical foundation of brand economics.
本文区分了交易费用与选择成本的差别，进一步深化了对“品牌经济学”分析范式的核心范畴——选择成本的认识。
It gives a distinction between transaction cost and choice cost and further deepens the acknowledge of choice cost that is the core concept of brand economics.
本文的研究，从品牌角度分析了公司的持续成长机制和价值评估问题，进一步丰富和完善了品牌经济学的一般理论。
This study, from a brand point of view, analyzed the company's continued growth and value assessment system, and further enriched and improved the principles of brand economics.
品牌的经济学本质是降低消费者的选择成本，进而影响消费者对品牌的选择，而消费者选择又决定了厂商的销售量和利润。
We consider that the economic nature of brand is to reduce the choice cost of consumers and affect the choices of consumers, and the choices of consumer decide sales and profit of the firm.
保险品牌行为是有其信息经济学和行为经济学基础的。
Branding activities are based on information economics and behavioral economics.
在经济科学领域，有关品牌价值的来源、评估与管理的研究己成为涉及经济学、市场营销学、会计学、管理学等多学科交叉的前沿性课题。
The origination of brand value, brand valuation and brand management have developed into a cross-disciplinary field related with economics, marketing, accounting and management, etc.
最后结合信息经济学、产权经济学、产业经济学，论证了通过打造企业品牌来解决区域品牌问题的有效性。
Finally, we use information economics, property economics and industry economics to demonstrate that enterprise brand cultivation can resolve the problem of cluster brand.
最后结合信息经济学、产权经济学、产业经济学，论证了通过打造企业品牌来解决区域品牌问题的有效性。
Finally, we use information economics, property economics and industry economics to demonstrate that enterprise brand cultivation can resolve the problem of cluster brand.
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