提出品牌延伸模型与农产品品牌评估的改进方法。
Bring forward the improved models of brand extensions and agricultural brand assessment.
通过对动物社群敌友指数模型与品牌延伸的相似处的对比，借以建立品牌延伸规模模型，讨论品牌延伸的适当规模问题。
This article compares the similarity of the animal colony scale model and the brand extension to build the brand extension scale model and discuss the proper scale of the brand extension.
在第四章借助DEA方法结合快速消费品的特点构建了快速消费品品牌延伸有效性分析模型。
In the fourth chapter, the thesis built an efficiency analysis model of FMCG brand extension in the presence of DEA methods and combining the characteristics of FMCG.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
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