In 2012 CareerBuilder and Teleflora each spent more than 30% of their full year ad budget.
Another media buyer said ABC's GMA stole some ad dollars from "Today" during this year's just-completed "upfront" ad-sales process because GMA's ratings are up significantly this year and its ad rates are less expensive than the "Today" show.
Surveys show that only a minority of people know that the year 2000 AD is the anniversary of our redemption.
And last year, ad expenses grew 19% while sales grew only 12%.
Today Microsoft announced that Pandora, the leading Internet radio service, is coming to Windows Phone in early 2013 with one year of ad-free music.
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In the first six months of the year, overall ad spending in the U.S. fell 1.6%, compared with the same period a year earlier, according to data released by TNS, a division of Taylor Nelson Sofres that tracks ad spending across 20 media segments.
She's been featured in several Democratic and liberal third-party ad campaigns this year, including a recent DNC ad buy in her district for a spot claiming that the GOP wants to kill Medicare.
The finals in Phoenix drew 1, 000 people in April to watch Shaq judge and crown the Dunkman of the Year, who will appear in an ad later this year.
The other reason the year of the mobile ad always seems to get pushed out to next year?
Last year's ad's featured lots of people engaged in various activities in the same ad.
In last year's ad there's a photo of her as a youthful high school cheerleader.
With each passing year, the ad-hoc group gets stronger economically and politically in world affairs.
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The World Wide Web, too, is in its fourth year as an ad vehicle -- and its share of all ad money is still at only 0.7%.
Samsung had the most delightfully loopy messaging of this year's ad crop in tech, with a couple of loose, self-deprecating, 60-second riffs featuring Paul Rudd and Seth Rogen.
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It's a stretch to gamble half the year's ad budget on a product that generates no revenue, while both IBM and Hewlett-Packard, Sun's biggest competitors, will each spend more than five times that amount to support products that do make money.
The company's cola brand took a pass on the Super Bowl last year (the ad dollars instead went to a community advocacy project dubbed Pepsi Refresh), but both Pepsi Max and Doritos will be there sometime after the kickoff at 6:30 p.m.
In the three months that followed last year's ad--one of which featured a computerized heart jumping out a woman's body and holding up a sign that says "I Quit"--CareerBuilder says that it saw a 68% increase in job applications and a 10% increase in online traffic.
The U.S. edition of Elle achieved a 9.8 percent increase in sales of ad pages last year, and more than a 12 percent gain in ad revenue, according to the Publishers Information Bureau.
One campaign tool that gets rolled out every election year at this time is the shocking campaign ad, and this year is no different.
Ad revenues were up 33% from a year ago, while non-ad revenues were down 11%.
This year she ran an ad campaign on public buses and taxis in major US cities to raise public awareness of their plight.
These predictions suggest the upfront could be weaker than last year, when the ad-sales market was tepid, and volume was flat at most of the major broadcast networks.
"Clearly when you back out the barter transactions, as well as the three-year dot-com ad contracts that are now expiring, advertising wasn't a viable business model, " says Henry Asher, president of Northstar Group, a New York-based investment manager that holds the parent company's shares.
Come campaign time, they might even recycle an old Club for Growth ad from last year.
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That, however, probably will happen later, given the money still flowing into ad tech this year.
That hasn't prevented advertisers from significantly increasing their online video ad spending this year.
For instance, in the most recent quarter overall ad revenue soared year-over-year by 43% while jumping 33% sequentially.
And it means Facebook will pass Yahoo in display-ad revenues this year.
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Google and Facebook combined will account for nearly 30% of display ad revenues this year, rising to 37% in 2014.
Last year, the online-ad industry launched a program to label ads that are sent to computer users based on tracking data.
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