Similarly, when users search for terms such as BitTorrent, RapidShare or utorrent, they now have to type in the entire word and hit "search" for relevant results to pop up.
Each name falls into one of three categories: Cool (Pop Rockette or Meat Mitts), puns or word play (Metro-Gnome or Deal Breaker) or left-fielders (Buzz Kill or The Poser).
Benioff also saw that as these chunky apps went online, where customers could test-drive them (instead of taking a salesguy's word for it), they had to be marketed more like soda pop than spreadsheets.