Depending on your willingness to take risk, you could own bigger, safer stocks or smaller, riskier ones.
FORBES: Media Mayhem
These two examples from my work as an expert witness in securities litigation illustrate an important point about risk: We must learn to distinguish between our own willingness to take financial risk and our ability to do so.
FORBES: Risk: Are You Willing?
First, the source of my profit was my willingness to take a risk and to help people by alleviating their potential rain-related misery.
FORBES: You Can Always Depend on the Self-Interest of Strangers
Bank profitability and with it the willingness to take on risk is still down in many areas, and seems to be caught in a spiral of negative sentiment.
FORBES: Despite Rebound from '09 Losses, Bank Profits Still Hampered by Crisis
Rather, the risk we take should be based on our innate willingness and ability to accept risk.
FORBES: Understanding Your Relationship to Risk -- Part 2: Creating Your own Personal Definition for Risk
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