For the 80, 000 Bonnaroo Music and Arts festival fans that came to a field just south of Nashville last week, the new Heartland offered a very eclectic mix of music.

FORBES: Defining the New Heartland

Vaughn chose four Comedy Store performers Ahmed Ahmed, John Caparulo, Bret Ernst, and Sebastian Maniscalco whose regular-guy acts proved to have an easy appeal to audiences in thirty U.S. cities, including Bakersfield (where Vaughn pays tribute to Buck Owen), Las Vegas, El Paso, Nashville, and South Bend.

NEWYORKER: Vince Vaughn's Wild West Comedy Show