Because should these goddesses go to the dark side of the scale (say, above 125), save for a Weight Watchers or Subway endorsement deal, their financial and tabloid draw goes right into the gutter.
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In 2012, the growth of U.S. oil supply saved the market from significant supply-side tightness given the scale of non-OPEC supply disappointments elsewhere, like in Brazil.
Former international striker Siasia knows that his side will have to scale new heights if they are to make progress after taking charge of the Super Eagles for the first time during the friendly.
Troops regularly exchange fire across the frontier, although neither side wants another full-scale war.
All eyes are now on the Qatari sovereign wealth fund, which is one of the major shareholders and will be crucial in tilting the scale to either side.
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If you are close enough to see finer-scale features on the side of a mountain, he says, it is too late.
This means that economies of scale arise on the supply side of the market, on the savings from a larger production batch with the same fixed resources, on gains from improved bargaining power with suppliers.
Let me quickly mention one of the key side effects that concerns me about very large scale asset purchases: the removal of collateral from the financial system.
BlackRock has thrived in recent years for two reasons it has had a particular strength in bonds during a bull market for such instruments, and the bond side of investment management seems to benefit from scale.
In recent months, though, Georgia and Azerbaijan have faced another serious challenge: deepening chaos, and declining Russian authority, on the northern side of the Caucasus mountains, on a scale which could wreck their own fragile and hard-won stability.
But the sheer scale of the atrocities committed on the other side have come to light only recently, in a flood of books and exhumations of mass graves.
Trained staff are supposed to interpret these short messages and sort each type of side-effect into coded groups - so that the scale of the problem, if any, can be assessed.
Avram Grant's side have experienced both ends of football's emotional scale in the space of 24 hours - recovering from finally seeing relegation back to the Championship confirmed by upsetting overwhelming favourites Spurs with two goals in extra-time.
Child prostitution in Bangkok brothels, rape and murder of Vietnamese boat people on the high seas, drug trafficking by cabinet ministers and corruption on a colossal scale--all come from the dark side of Thailand's complex society, where gentle Buddhism cohabits with some fearsome evil spirits.
Scale is not a huge advantage on the manufacturing side of its business, which involves blending water, gas and a special syrup.
It's too late for a park on the scale of Gettysburg or Antietam, but off the side roads important battlefield fragments still exist, behind split-rail fences, amidst cattle, corn and glistening yellow tobacco leaves.
This principle appears to offer the Russians a "two-fer": It establishes that there should be some relationship between the scale of theater missile threats faced by a "side" and the number of theater missile defenses that "side" may have.
But, policies that, largely, are unproven, especially on this scale and magnitude, have the potential for very counterproductive side effects.
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As if endorsing my brother's assertion, the television started reporting on how an EC-121, a large-scale American military reconnaissance plane, had entered our airspace and how our side had shot it down.
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Shell foresees a gas processing plant and two side-by-side pipelines across the Andes toward Pisco, where Shell sees scope for a world-scale petrochemicals park.
She said that, as with all new medicines, it would be important to monitor closely for side-effects as the drug comes in to long-term use on a large scale.
But when researchers conducted a clinical trial using a more exacting survey about sexual issues, called the Arizona Sexual Experience Scale (ASEX), they found that Cymbalta does cause increases in sexual side effects.
It needs to review the entire premise of its "textbook" crisis response, reflecting the scale of the BOE's analytical failure which extends to the monetary policy side of the organization whose forecasting record has been lamentable.
But what the task force that I put forward did I think was to examine all the arguments on every side, to do so in a fair way, unbiased way, not trying to put the thumb on the scale, and say that a well-structured plebiscite, a well-structured referendum in Puerto Rico could help determine this.
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