Bond insurance greatly simplified the purchase decision and provided true insurance when mistakes were made.
They provide information you can use to make a purchase decision about a tech product.
Utilities are notorious for taking a long time to test new technologies before making a purchase decision.
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Only 15 percent of respondents indicated that free shipping was not particularly influential in their purchase decision.
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"If a consumer sees a Sony picture at Yankee Stadium, that's got to influence the purchase decision, " Stubelt says.
For lower-end consumers, the price is higher than that of some netbooks, making the purchase decision a tough one.
Occasionally the purchase decision can be a matter of just a few weeks.
Consumers are relying on social networks, online reviews, video demonstrations, mobile applications, and other technologies to inform a purchase decision.
It transcends when and where a person encounters it, and it lasts beyond the consideration funnel or the purchase decision.
This means when your sales rep catches a shopper on their phone researching, engage them to help with their purchase decision.
Needed next are solutions that use social and mobile to engage and enable buyers as they evaluate suppliers and validate their purchase decision.
The experience a Buyer wants as a customer is often more important in the purchase decision than the actual product they are buying.
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One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision.
Do you really think someone who was considering buying an appliance made their purchase decision to buy from Sears or not based on that commercial?
In this economy, consumers want to feel that their business is valued, they made the right purchase decision, and they spent their hard-earned dollars wisely.
We know from our work last year that the average B2B customer is nearly 60% of the way through the purchase decision before engaging supplier sales reps.
One clear fact about our particular B-to-B audience that impacts our marketing plan is that the purchase decision cycle typically runs six months to one year sometimes even longer.
Our somewhat non-traditional, strategic use of SEM taught us that we could influence the purchase decision through the bid process by driving search down the funnel to known opportunities.
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For the past three product upgrades, iPhone unit sales have jumped 41%, 66% and 117% as consumers wait to see what is coming out to make a purchase decision.
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The smartphone becomes the tool by which retailers can directly engage and influence purchase decisions while the customer is in the store and just before they make a purchase decision.
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Most marketing experts believe that it takes between 5-10 separate instances of exposure to your brand name and image before prospective customers feel comfortable making a purchase decision with your company.
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In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty?
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Social media (in China, BBSes, QQ, Sina Weibo and other mobile texting services) provide reinforcement, acting as word-of-mouth before the final purchase decision is made, which may be made online or offline.
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In either case, we need to have relevant information available to meet these information needs sooner in the purchase decision process, and this information may need to be packaged and syndicated in new ways to reach different buyers.
Take, for example, a 2012 study from the Interactive Advertising Bureau, in which 76% of consumers said they used their mobile phones in-store to help make a purchase decision, and more than half (53%) abandoned an in-store purchase because of information they found, such as lower prices or a negative review.
China has nevertheless made it clear that if the United States chooses not to purchase the oil, it will, so a U.S. decision not to purchase the oil will do nothing to alleviate oil sands production, even if environmental activist claims against the process are to be believed.
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Along with Takeda's earlier decision to purchase all of Millennium Pharmaceuticals, the Cambridge, Mass.
The question is to rate the importance of the attractive appearance and design into their decision to purchase the iPhone.
Ultimately, the decision to purchase a stock depends on whether its price is a good deal based on the future growth of the company.
Along with Takeda's earlier decision to purchase all of Millennium Pharmaceuticals (nasdaq: MLNM - news - people ), the Cambridge, Mass.
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