In addition to money and clout, a promotion to managing director brings greater responsibility and signals the firm's interest in a recipient's future advancement.
"MTV's VMA show provides the opportunity to connect with young consumers across multiple platforms, " says Stuart Pierce, Chevrolet's director of advertising and sales promotion.
The court was told that Victor Mears was the company's sole director but was being assisted by his younger brother, who was managing Lapland and was responsible for the promotion of the park.