The hospital recently began a pilot study with eight other medical centers, including Johns Hopkins in Baltimore and Ohio State University, to evaluate how to improve nutrition and what cancer patients think about food.

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The CEO Cancer Gold Standard is a result of this collaboration, and marks the first-ever accreditation process established for employers to take action in five key areas of health: diet and nutrition, physical activity, tobacco cessation, screening for early detection of cancer and access to quality medical treatment and clinical trials.

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"The investigators examined changes in sugar-sweetened beverage consumption and then its association with change in body fatness or BMI (body mass index), and subsequent deaths from cardiovascular disease, diabetes and cancer, " says Rachel Johnson, professor of nutrition at the University of Vermont in Burlington and chair of the American Heart Assocation's Nutrition Committee, who was not involved in the study.

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Glyn Berwick, of Penny Brohn Cancer Care, which specialises in offering nutrition and exercise advice, agreed.

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Dietitians help with nutrition, as cancer can change the way the body uses food and patients often lose their appetite from treatment.

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Second, the Journal of Clinical Nutrition should not have published the study, given that the evidence for the alleged connection between artificial sweeteners and cancer was no more compelling than a dice roll.

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