In the pre-digital magazine world, newsstand sales were incidental gravy, subscribers were loss leaders.
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But retailers run loss leaders all the time to drive traffic and instill customer loyalty.
The pricing differential is turning luxury stores in China into loss leaders.
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The Beatles, who no longer tour, do not regard music sales as loss leaders for more profitable concerts, as many bands do.
They seem to cherry-pick the loss leaders and discount items in the supermarkets and discount stores, relying on smaller retailers for everything else.
The retailers are taking the hit on these loss leaders, however, paying the publishers as if the titles were selling at their normal price.
This strategy assumed that bestsellers would draw consumers into bookstores and that turning the most desirable books into loss leaders would fuel more profitable sales.
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Mortgage interest tax breaks are loss leaders.
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PeoplePC's biggest deals, in which it offered computers and Internet access to employees at both Ford Motor f (nyse: f - news - people) and Delta Airlines dal (nyse: dal - news - people), are loss leaders, but the losses seem to lead only to more losses.
Although the biggest employer, it's taken the biggest hit to staff numbers, while Clydesdale Bank headed the loss-leaders' table.
The contracts may prove to be loss-leaders in the early years, but they may calculate it is worth the hit just to be players in the game.
Activities that once served as loss-leaders to get gamblers in the front door and up to the blackjack tables now produce over half of all revenue at many large casino operators.
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In future, numerous trading businesses will no longer be able to beat their cost of capital, says Brad Hintz of Alliance Bernstein, though some of these may still be run as loss-leaders.
Like sellers of books, films and music, Game has been hurt by competition from online retailers such as Amazon as well as from Britain's cut-throat supermarkets, which have started stocking a small selection of the bestselling video games, often using them as loss-leaders to entice shoppers.
Perhaps stirred by the loss, Philadelphia leaders Danny Briere and Claude Giroux feverishly worked on exercise bikes with their heads down.
Al Qaeda "central" has spent much of the past decade on the defensive -- deflated by the loss of senior leaders, the drone campaign in the Afghanistan-Pakistan border area and a withering bank balance.
Although like-minded individuals would endeavor to carry on the mission, the loss of these key leaders would exacerbate strains and disagreements.
Canada also sneaked in, despite a 2-0 loss to group A leaders Finland, as did the Czechs after beating Italy 4-1.
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Community leaders are at a loss to explain the sudden collapse of harmony.
As he slowly recovered, he took what he figured would be a temporary gig counseling Vietnam veterans at the Boston VA. He told them stories of Achilles and Odysseus and those tales of betrayal by leaders and of guilt and loss among soldiers resonated with the Vietnam veterans.
Rodriguez lamented the loss of life, but said the peasant leaders did not order the attack on police.
To combat the population loss and anchor an economic revival, Binghamton leaders are banking on small businesses and, increasingly, the 15, 000-student Binghamton University.
Since many of the affected American companies are world leaders in their industries, the loss of such data could significantly and adversely affect their market position.
Leaders must have reached their weight-loss goal and maintained weight within two pounds for six weeks.
Although these made perfect strategic sense, the business unit leaders perceived the shifts as a potential loss of autonomy, power, and control.
Irish officials insisted publicly that a bailout wasn't on the table: Political leaders feared a voter backlash at the loss of sovereignty a bailout would entail.
Effective regulation of a worldwide market will necessarily involve a big loss of sovereignty by major nations, and national leaders are loth to relinquish their freedom to act independently.
The victory means Leeds close to within two points of league leaders St Helen's, who suffered a shock loss to Salford on Friday.
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