Instead, the company essentially undercuts its own business by telling us that the way to live richly is to downplay the role of money.

FORBES: Magazine Article

Subtlety seems to be lost on Madison Avenue, where advertisers have no compunction telling customers to Just Do It, Get Out There, Be Hospitable, Live Richly or Think Different.

FORBES: Magazine Article

And how else to explain Citigroup's "Live Richly" campaign, in which the bank opts out of selling potential retail customers specific advantages over the competition, such as free checking, higher-interest CDs or longer hours.

FORBES: Magazine Article

When we reach the Age of Trillions your products and services will live in a richly percolating ecology where new forms of value emerge from serendipitous re-combinations.

FORBES: Connect