Credit card firms pretend they exist to help you "live richly," to borrow from an old AD campaign.

按照一则老的广告活动来说，信用卡公司他们的存在是帮助你“过上富人的生活。”

youdao

To be or not to be--to live intensely and richly, merely to exist, that depends on ourselves.

生存还是毁灭--活得热烈活得丰富，还是只是简单存在，这就全在我们自己。

youdao

I don't know how, dear God, except to ask you to bless her as richly as she deserves and to help me live up to the example she has set.

上帝啊，除了请求您保佑她尽可能得到她应得到的并帮我向她树立的榜样看齐外，我不知道再求您做什么啦。

youdao

"If you surrender completely to the moments as they pass, you live more richly in those moments."

VOA: special.2009.06.28

Instead, the company essentially undercuts its own business by telling us that the way to live richly is to downplay the role of money.

FORBES: Magazine Article

Subtlety seems to be lost on Madison Avenue, where advertisers have no compunction telling customers to Just Do It, Get Out There, Be Hospitable, Live Richly or Think Different.

FORBES: Magazine Article

And how else to explain Citigroup's "Live Richly" campaign, in which the bank opts out of selling potential retail customers specific advantages over the competition, such as free checking, higher-interest CDs or longer hours.

FORBES: Magazine Article