The January 1 Yomiuri Shimbun features an interview with the Japanese Federation of Industries (Keidanren) Chairman, Mr. Yonekura Hiromasa.
Now the Keidanren, the association of big, dyed-in-the-wool manufacturers, is shifting its position.
Mr Noda is also mending fences with the LDP's old mates in the big-business lobby, Keidanren, and the bureaucracy.
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Keidanren, Japan's business lobby, recently floated a less ambitious version of the idea.
That is why the Keidanren's support for painful reform is startling, if welcome.
Several Keidanren members sell parts and services to the power monopolies, and receive steep discounts on the power they use.
Keidanren was so impressed by Mikitani that they for a time elevated him to the position of Vice Chairman.
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But Mikitani and the industrial captains who run Keidanren soon fell out.
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The vice chairman-designate of the powerful business group, Keidanren, only expressed in a more forthright manner the frustration building within Japan's business establishment.
However, Keidanren, the lobby for big business, opposes deregulation on the ground that TEPCO and its ilk ensure a stable supply of electricity.
The reporter who explained this initiative said that it is being taken up for serious consideration by Keidanren and other business groups in Japan.
"Japanese manufacturers were worried that the PAC-3 would be 100% imported, " says Keiichi Nagamatsu, managing director for defense production at the Japan Business Federation (Keidanren).
It is distinguished from better known Keidanren (Japan Business Federation) by comprising a membership of 1, 300 company owners and executive officers who join as individuals.
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Individual rather an corporate membership produces within Keizai Doyukai an atmosphere relatively freer and more open to different points of view than that which prevails in Keidanren.
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This autumn it called for a more active immigration policy to bring in highly skilled foreign workers, whose present number the Keidanren puts at a mere 180, 000.
Staff at the Bungei Shunju say that, after its February article, officials from the Keidanren, Japan's premier business association, rang to congratulate the magazine on its good work.
On Oct. 14 the Keidanren, Japan's main business federation, declared: "We in Japan strongly support the currency-control measures adopted by the Malaysian government" as necessary to stabilize the economy.
The pressure on Mr Noda to embrace the TPP has largely come from the big-business lobby, Keidanren, whose members have less to lose than their smaller, less globally competitive counterparts.
He officially withdrew Rakuten from Keidanren in June.
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The second was a show of deference to Hiroshi Okuda, Toyota's chairman, who heads the Keidanren, a powerful business federation, which stands for company management and is a vocal advocate of both lower labour costs and wage-bargaining reform.
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