Juicy profits may be on offer in some plush niches, such as golf, assuming the market grows as Mr Urban hopes.
ECONOMIST: KarstadtQuelle
Some exchanges have even prospered in niches.
ECONOMIST: German stockmarkets
Some startups have had success in high-value niches like high-end sporting goods, food-related products and music equipment and instruments.
FORBES: Airbnb And The Unstoppable Rise Of The Share Economy
It has filled niches in between: Europeans warm their homes with it and many developed countries generate some of their electricity with it.
ECONOMIST: Unconventional gas
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