With startups especially, if people don't hear about you or see you they begin to wonder if you've gone belly-up.
Of course, this process never really ends: Continually focus on how best to optimize your personal brand, keep making those connections and always ensure that what people hear about you is authentic and on message.
You hear -- in this debate you hear analogies, you hear references to, you see pictures about and depictions of individuals that are truly stunning.
As ever, we want to hear about what you are up to, where you are watching the match and how you think the game will go.
And before we hear you talk about that interview, let's hear you actually interviewing the president.
Now, as a local reporter, what's the issue that you just shake your head when you hear Romney talk about and you say, that does not sound like Governor Mitt Romney?
It was supposed to turn the many did-you-hear-about discussions into did-you-see-that conversations.
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Starting immediately after the speech and continuing through the rest of the week, senior White House officials will hear from you about the state of our union.
We're closing in on the century mark, and we'd like to hear from you about what format that magical episode should take, so let us know in the comments.
And what I want to hear from you about is how you think we can be even more effective in helping you meet the challenges that your families face, or your businesses face.
"You hear about stuff ... on the news ... and you see the plane going into the building, and a month later or a couple of weeks later, you bury some of the same people, " he said.
If you ask his advisers about crime policy, for example, you will hear all about the breakthrough that computerised patrol cars imply for police productivity.
You will hear about them in greater detail than I could offer you today when my colleagues speak in the next two days, but I want to bring my presentation to you to a close.
CNN: Transcript: White House Counsel Ruff's opening statement
And you certainly hear stories about lost technology because a product you were planning on unveiling at a trade show somehow someone reverse-engineered or trade secrets have been stolen.
If you're not ready to jump into that game just yet, check out the gallery and view some videos after the break -- you'll see and hear more info about Android than you can shake a stick at.
This implies that if you hear the Fed talking about buying more assets you should assume that the Fed thinks the economy is too weak and hence it will be even longer before interest rates go up.
However you do it, think carefully about what you hear.
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Or in other cases, studies with negative conclusions may never be published, so next time you'll hear a piece of advice about what you should or shouldn't be eating or drinking, consider the source.
You hear about Google Fiber and some crazy broadband WiFi being rolled out in various cities.
And you know, they talk about Defeatocrats and you hear that kind of language.
So next time you hear about a looming cyber attack by Anonymous, stay calm.
Keep that in mind when you hear about living and working conditions during the nineteenth century.
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And unfortunately, we're going to play it again before we hear what you thought about it.
Most of the stories you hear about wild fish involve their disappearance, usually because of over-fishing.
"You hear about all the other advantages to the baby, but that's good to know, " Bradley says.
You hear about Facebook, Twitter and HTML5 and people have a hard time figuring out how to begin.
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You hear about potential buy-outs, but they never seem to come to fruition.
There are so many times when you hear about some hot stock tip or momentum driving a stock up.
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How come you hear about milk subsidies all the time but never bread subsidies or meat subsidies or beer subsidies?
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