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The bag costs less because buried in the bunch are dogs that no one wants at full retail price.
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But Lee did pay the full retail price for his car and has owned a handful of other high-end whips before now.
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But in the case where a customer pays the full retail price or pays off the contract term, he should be able to do whatever he wants and select any carrier he chooses.
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So they pay full retail price.
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Only those that have purchased a phone between November 26th, 2010 and January 10th, 2011 will be eligible, though, and you won't exactly get that cash right away -- you'll first have to first buy and activate your iPhone 4 at the full retail price, send in your trade-in phone within 30 days of activation, and then wait four to six weeks to receive the debit card.
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Customers who prefer not to purchase a recurring plan or sign a 2-year contract may instead purchase the device at full Suggested Retail Price (SRP) and utilize Sprint's pay-as-you-go services.
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And, further, there are indications that Apple is planning to expand its customer base later this year with a lower-cost iPhone for emerging markets (think India, China, et al.) where consumers tend to pay the full price at retail, not the subsidized contract prices we are spoiled by here.
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Flash sales pioneer Gilt Groupe is expanding into traditional retail: Its new men's line includes only full-price items.
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