As part of its Digital Service Efficiency effort to reduce power consumption in its data centers, eBay slightly changed some of its software code so that the code would require less memory.

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Now that SMS is taking off, a new data-service wireless-application protocol, or WAP, is taking hold for digital cellular networks.

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The trick: blending such data (captured by Doppler radars run by the National Weather Service and other data gatherers) so that the drama could be displayed on digital weather maps in real time.

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The company has shifted into a digital subscription model, mostly through a service called The Deal Pipeline, which provides commentary, analysis and data on corporate transactions.

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